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	<title>Corporate Magic</title>
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	<link>http://www.corporatemagicinc.com</link>
	<description>Corporate Magic is a Dallas-based corporate and special events production company.</description>
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		<title>Prudential Real Estate Closes Convention With Custom Cirque-Style Show</title>
		<link>http://www.corporatemagicinc.com/blog/prudential-real-estate-closes-convention-with-custom-cirque-style-show/</link>
		<comments>http://www.corporatemagicinc.com/blog/prudential-real-estate-closes-convention-with-custom-cirque-style-show/#comments</comments>
		<pubDate>Tue, 20 Mar 2012 18:27:39 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1295</guid>
		<description><![CDATA[Prudential Real Estate Closes Convention With Custom Cirque-Style Show By Mitra Sorrells &#124; Posted March 19, 2012, 6:13 PM EDT More than 40 dancers, acrobats, and musicians performed in an elaborate show at the Orange County Convention Center Tuesday night for the closing session of the Prudential Real Estate Sales Convention. Unlike past years when ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2012/03/img-1186jpg.jpg"><img class="alignright  wp-image-1296" title="Prudential 2012 " src="http://www.corporatemagicinc.com/wp-content/uploads/2012/03/img-1186jpg.jpg" alt="" width="420" height="280" /></a></p>
<p><strong>Prudential Real Estate Closes Convention With Custom Cirque-Style Show</strong></p>
<p>By Mitra Sorrells | Posted March 19, 2012, 6:13 PM EDT</p>
<p>More than 40 dancers, acrobats, and musicians performed in an elaborate show at the <strong><a title="Orange County Convention Center" href="http://www.occc.net/" target="_blank">Orange County Convention Center</a></strong> Tuesday night for the closing session of the <strong><a title="Prudential Real Estate" href="http://www.prudential.com/realestate" target="_blank">Prudential Real Estate</a></strong> Sales Convention. Unlike past years when the event has closed with entertainers such as <strong><a title="Jay Leno" href="http://www.nbc.com/the-tonight-show/" target="_blank">Jay Leno</a></strong> and <strong><a title="Sheryl Crow" href="http://www.sherylcrow.com/" target="_blank">Sheryl Crow</a></strong>, this year organizers hired <strong><a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a></strong> to create a cirque-style show to tie into the event’s theme of “I Imagine.”</p>
<p>“We wanted something different this year, something visually pleasing that would carry our message through from the two days of the general session into the evening and be a once-in-a-lifetime experience designed only for Prudential,” said <strong>Denise Doyle</strong>, director of conference and meeting services for Prudential.</p>
<p>For the rest of this article, please click on the following link: <a title="http://www.bizbash.com/prudential_real_estate_closes_convention_with_custom_cirque-style_show/orlando/story/22820" href="http://www.bizbash.com/prudential_real_estate_closes_convention_with_custom_cirque-style_show/orlando/story/22820" target="_blank">http://www.bizbash.com/prudential_real_estate_closes_convention_with_custom_cirque-style_show/orlando/story/22820</a></p>
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		<title>Corporate Magic Wins a Gala for the Gaylord Grand Re-Opening</title>
		<link>http://www.corporatemagicinc.com/blog/corporate-magic-wins-a-gala-for-the-gaylord-grand-re-opening/</link>
		<comments>http://www.corporatemagicinc.com/blog/corporate-magic-wins-a-gala-for-the-gaylord-grand-re-opening/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 04:31:54 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1293</guid>
		<description><![CDATA[Tampa, FL, February 10, 2012 &#8211; Special Events Magazine, the premier industry publication, honored Corporate Magic with one of its prestigious 2011 Gala Awards in recognition of the production company’s extraordinary work on the Gaylord Opryland’s Grand Reopening. The awards were presented on January 27 at a black tie gala ceremony at The Special Event ...]]></description>
			<content:encoded><![CDATA[<p><em>Tampa, FL, February 10, 2012</em> &#8211; <strong><a title="Special Events Magazine" href="http://specialevents.com/" target="_blank">Special Events Magazine</a></strong>, the premier industry publication, honored <strong><a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a></strong> with one of its prestigious 2011 Gala Awards in recognition of the production company’s extraordinary work on the Gaylord Opryland’s Grand Reopening.</p>
<p>The awards were presented on January 27 at a black tie gala ceremony at The Special Event 2012 in Tampa. For this year’s competition, the magazine received nearly 340 entries in 35 categories from Canada, China, Denmark, Germany, India, Ireland, Israel, Italy, Russia, Spain and the United States.</p>
<p>Corporate Magic was a finalist in two categories, and won in the category of “Best Theatrical Entertainment Production.”</p>
<p>“It’s a great honor to be recognized by the Gala Awards, which are judged by many of the most respected leaders in our profession,” said <strong>Jim Kirk</strong>, President and Chief Creative Officer of Dallas-based Corporate Magic. “The grand reopening was a true team effort involving some of the most talented professionals in the business. We’re very proud of the work we did in delivering the inescapable message that the Gaylord Opryland is indeed back, and better than ever.”</p>
<p><strong><a title="Gaylord Opryland Resort &amp; Convention Center" href="http://www.gaylordhotels.com/gaylord-opryland/" target="_blank">Gaylord Opryland Resort &amp; Convention Center</a></strong> hired the messaging architects at Corporate Magic to plan and produce a three-day extravaganza for an elite group of meeting planners and travel industry executives to celebrate the resort’s grand reopening following a devastating flood and $200 million restoration and renovation project.</p>
<p>The festivities included a spectacular outdoor Christmas tree and hotel lighting ceremony to which the public and media were invited; a blockbuster Friday night production in the resort’s Delta Atrium; performances by <strong>Trace Adkins</strong>, <strong>Keith Urban</strong> and <strong>Sheryl Crow</strong>; and more, all enhanced by dramatic video, choreography, staging, lighting and a cast of more than 300 dancers, musicians, singers and other performers.</p>
<p>Over its 27-year history, Corporate Magic has won numerous national honors, including Emmys, Tellys, Quasars, Live Design Awards and others, for major events, films and videos produced on behalf of its corporate and not-for-profit clients. This is the company’s first Gala Award.</p>
<p>For a complete list of winners, visit: <a title="http://specialevents.com/news/archive/gala-award-winners-named-at-the-special-event-2012/" href="http://specialevents.com/news/archive/gala-award-winners-named-at-the-special-event-2012/" target="_blank">http://specialevents.com/news/archive/gala-award-winners-named-at-the-special-event-2012/</a></p>
<p><span style="text-decoration: underline;"><strong>About the Gala Awards</strong></span><br />
The Gala Awards have been given by Special Events Magazine since 1986, when the awards honored the &#8220;Top 10 events of 1985.&#8221; They recognize the finest work in special events worldwide. Members of the Special Events Magazine Advisory Board, made up of leaders in the event profession, spent two days in October at the magazine’s offices in Pacific Palisades (Los Angeles), California, to select the finalists. Nominated entries went through three rounds of judging. The winners were chosen at The Special Event 2012 in Tampa, Fla., which were held January 24-27.</p>
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		<title>Corporate Magic Produces Opening of College Park Center at UTA</title>
		<link>http://www.corporatemagicinc.com/blog/corporate-magic-produces-opening-of-college-park-center-at-uta/</link>
		<comments>http://www.corporatemagicinc.com/blog/corporate-magic-produces-opening-of-college-park-center-at-uta/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 04:59:21 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1288</guid>
		<description><![CDATA[The University of Texas at Arlington is celebrating the opening of College Park Center, its new $78 million, 7,000-seat, on-campus special events center, with a series of special events. College Park Center opened to the public February 1 with &#8220;a party the likes of which UT Arlington has never seen,&#8221; the university noted. Corporate Magic ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2012/02/uta.jpg"><img class="alignright size-medium wp-image-1290" title="UTA Opening" src="http://www.corporatemagicinc.com/wp-content/uploads/2012/02/uta-300x200.jpg" alt="" width="300" height="200" /></a>The <strong><a title="University of Texas at Arlington" href="http://www.uta.edu/uta/" target="_blank">University of Texas at Arlington</a></strong> is celebrating the opening of <strong><a title="College Park Center" href="http://www.utacollegepark.com/" target="_blank">College Park Center</a></strong>, its new $78 million, 7,000-seat, on-campus special events center, with a series of special events.</p>
<p>College Park Center opened to the public February 1 with &#8220;a party the likes of which UT Arlington has never seen,&#8221; the university noted. <strong><a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a></strong> staged the grand opening ceremony featuring video productions, special effects and pyrotechnics, performances by the <strong>Dallas Cowboys Cheerleaders</strong>, and an oversized ribbon cutting ceremony.</p>
<p>Corporate Magic, the Dallas-based production company, scripted the event, produced the videos, developed original content, choreographed the various media and production numbers, and assembled the technology needed to power the sold-out event.</p>
<p>&#8220;Our grand opening extravaganza was the kind of campus and community event that will serve as a source of pride for the university, our students, our alumni, and the City of Arlington for years to come,&#8221; said <strong>Jerry Lewis</strong>, vice president for communications at UT Arlington. &#8220;Corporate Magic partnered with UT Arlington to provide the additional talent and expertise we needed to produce an event of the highest caliber. &#8220;College Park Center will be home to UT Arlington men&#8217;s and women&#8217;s basketball, women&#8217;s volleyball, concerts, and a wide variety of community events. The hip-hop artist Drake performs a sold-out concert at College Park Center on March 2. Former Florida governor <strong><a title="Jeb Bush" href="http://en.wikipedia.org/wiki/Jeb_Bush" target="_blank">Jeb Bush</a></strong> speaks at the center March 23 as part of the university&#8217;s Maverick Speakers Series. Many area school districts already have scheduled June commencement exercises at College Park Center.</p>
<p>The special events venue anchors the university&#8217;s 20-acre College Park District, a residential and retail development adjacent to downtown Arlington. The development will add space for an additional 600 students in campus housing when it is fully open in August 2012. At that point, about 15 percent of UT Arlington&#8217;s nearly 34,000 students will live on campus.</p>
<p>&#8220;UT Arlington has developed a vibrant campus environment,&#8221; said <strong>Meg Lohr</strong>, Corporate Magic&#8217;s international account manager. &#8220;The opening festivities for College Park Center put an exclamation point on the university&#8217;s emergence as a nationally recognized research institution.&#8221;</p>
<p>Corporate Magic also partnered with UT Arlington to stage the &#8220;Festival on the Plaza,&#8221; a February 11 street fair for the University&#8217;s homecoming weekend. The event featured music, activities, a pep rally, and a homecoming parade. Opening festivities conclude March 1 with an invitation-only gala honoring generous supporters of College Park Center.</p>
<p>&#8220;College Park Center will instantly become one of the top venues in the Southwest for concerts, sporting competitions, and other special events,&#8221; Lohr said. &#8220;We&#8217;re proud that Corporate Magic was entrusted with the responsibility of introducing this landmark facility to the university community, the national media and the general public.&#8221;</p>
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		<title>Rose Parade Brings Back Corporate Magic to &#8220;Raise the Bar&#8221;</title>
		<link>http://www.corporatemagicinc.com/blog/rose-parade-brings-back-corporate-magic-to-raise-the-bar/</link>
		<comments>http://www.corporatemagicinc.com/blog/rose-parade-brings-back-corporate-magic-to-raise-the-bar/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 20:33:21 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1268</guid>
		<description><![CDATA[Pasadena, CA, January 11, 2012 &#8211;(PR.com)&#8211; After going it alone for a year, the 123rd Rose Parade presented by Honda re-engaged the messaging architects at Corporate Magic to produce a truly unforgettable show to ring in 2012. The internationally renowned spectacle, held January 2nd, featured several new elements conceived by the production company to breathe ...]]></description>
			<content:encoded><![CDATA[<p>Pasadena, CA, January 11, 2012 &#8211;(PR.com)&#8211; After going it alone for a year, the <a title="123rd Rose Parade" href="http://www.tournamentofroses.com/" target="_blank">123rd Rose Parade</a> presented by Honda re-engaged the messaging architects at <strong><a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a></strong> to produce a truly unforgettable show to ring in 2012. The internationally renowned spectacle, held January 2nd, featured several new elements conceived by the production company to breathe life into this year’s “Just Imagine” theme.</p>
<p>Corporate Magic’s history with the parade dates back to 2007, when the legendary <strong><a title="Lee Allan Smith" href="http://www.academyofachievement.org/honorees/lee_allan_smith.htm" target="_blank">Lee Allan Smith</a></strong>, Oklahoma’s “Man of the Century,” invited the company to create the opening number celebrating the <a title="Oklahoma Centennial" href="http://www.corporatemagicinc.com/state-of-oklahoma/" target="_blank">Oklahoma Centennial</a>. The Tournament of Roses went in a different direction for the 2011 show, but came back to Corporate Magic with a charge to “raise the bar” for parade-goers and the millions watching on television around the globe.</p>
<p>“We are thrilled and honored to be back with this iconic American institution,” said <strong>Stephen Dahlem</strong>, Corporate Magic’s Senior Creative Director, who directed the show. “The Rose Parade is one of our all-time favorite events, and we’re very pleased with the new elements we created to captivate viewers along parade route and those watching at home.”</p>
<p>“We drew from our vast experience filling football stadium fields with seas of people to choreograph a similar street-filling spectacle that energized the audience from the very beginning,” said Dahlem. “We were successful in turning the on-site spectators into enthusiastic show participants, which resonated through the television broadcast in a more dramatic way than ever.”</p>
<p>For the first time in the Rose Parade’s storied history, the opening number was repeated throughout the five-mile parade route to allow the entire on-site audience (estimated at more than one million people) to enjoy the show. Until now, the initial performances were staged just once, primarily for the television broadcast.</p>
<p>“The folks at Corporate Magic are some of the most visionary people I have ever had the pleasure of meeting,” said <strong>Bill Flynn</strong>, interim executive director of the Tournament of Roses. “We are so pleased they came back to build on the improvements they set in motion two years ago, and we’re excited by the many new enhancements they created to keep our parade the most spectacular of its kind on the planet.”</p>
<p>The creative team at Corporate Magic also designed and constructed a magnificent new float that will become a legacy piece for future parades.</p>
<p>The entire production was designed to crescendo into a huge, awe-inspiring finale, capped by a visually kinetic curtain call.</p>
<p>“We love it when our clients encourage us to push the creative envelope, and we got the green light from Bill to do just that,” mused Dahlem. “The parade offered a fitting farewell to 2011 and welcomed in the New Year in spectacular fashion.”</p>
<p>The 123rd Rose Parade marked the third international telecast staged by Corporate Magic in a 45-day window. The company also produced the <a title="Dallas Cowboys" href="http://www.dallascowboys.com" target="_blank">Dallas Cowboys</a>’ Thanksgiving Day halftime show featuring Enrique Iglesias, which served as the kickoff to the <a title="Salvation Army's" href="http://www.salvationarmyusa.org/usn/www_usn_2.nsf" target="_blank">Salvation Army’s</a> annual <a title="Red Kettle Campaign" href="http://www.salvationarmyusa.org/usn/www_usn_2.nsf/vw-text-dynamic-arrays/4517219C16BEE8F8802573F50056F031?openDocument" target="_blank">Red Kettle Campaign</a>. And on December 3rd, Corporate Magic orchestrated the 24th annual Children’s Medical Center Holiday Parade through the streets of downtown Dallas.</p>
<p>“We’re firing on all cylinders entering 2012,” said <strong>Jim Kirk</strong>, President and Chief Creative Officer of Dallas-based Corporate Magic. “We are blessed to work on some of the most extraordinary events in the country, and we take pride in delivering indelible images and lasting messages for our clients.”</p>
<p>The Rose Parade is broadcast live and via tape-delay to more than 100 countries around the world.</p>
<p><strong>About Corporate Magic™</strong><br />
Corporate Magic, Inc. (www.corporatemagicinc.com), based in Dallas, Texas, helps companies and organizations change the hearts and minds of their customers and employees through the messaging, design and implementation of communications programs, fixed facilities, television broadcasts, major annual events and production spectaculars. Offering in-house production and creative design, we respect and strengthen our clients’ brands with focused consistency. Our team has completed projects ranging from amusement park development and operations, to restaurant, hotel and theater design, to automobile launches, to televised concerts, to culture-change initiatives, to international road shows — all designed to physically and emotionally move a specific audience and all executed with ferocious perfection. A few of Corporate Magic’s groundbreaking projects include work with The Oklahoma Centennial Spectacular, international product launches for Mazda, Land Rover and Jaguar, Coca-Cola&#8217;s Centennial, the Dallas Cowboys and the North Texas Super Bowl XLV Host Committee.</p>
<p><strong>About the Rose Parade®</strong><br />
The Pasadena Tournament of Roses is a volunteer organization that annually hosts the Rose Parade® presented by Honda, Rose Bowl Game® presented by VIZIO and various associated events. The 123rd Rose Parade presented by Honda, themed Just Imagine, will take place Monday, Jan. 2, 2012, at 8 a.m. (PST) featuring majestic floral floats, high-stepping equestrian units and spirited marching bands. Following the parade, the 98th Rose Bowl Game presented by VIZIO will kick off at 2:10 p.m. and feature an exciting match-up between two of the top collegiate football teams in the nation. For additional information on the Tournament of Roses please visit the official website at www.tournamentofroses.com.</p>
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		<title>Corporate Magic&#8217;s Jim Kirk Joins Post-Super Bowl XLV Panel Discussion</title>
		<link>http://www.corporatemagicinc.com/blog/corporate-magics-jim-kirk-joins-post-super-bowl-xlv-panel-discussion/</link>
		<comments>http://www.corporatemagicinc.com/blog/corporate-magics-jim-kirk-joins-post-super-bowl-xlv-panel-discussion/#comments</comments>
		<pubDate>Sun, 01 Jan 2012 13:37:51 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1252</guid>
		<description><![CDATA[North Texas is ready to bid on another Super Bowl. That could happen as early as spring, when the National Football League is expected to announce which cities will be allowed to compete for the 50th anniversary game in 2016. Cowboys Stadium is a long shot. The NFL has said it wants to play the ...]]></description>
			<content:encoded><![CDATA[<p>North Texas is ready to bid on another Super Bowl.</p>
<p>That could happen as early as spring, when the National Football League is expected to announce which cities will be allowed to compete for the 50th anniversary game in 2016.</p>
<p>Cowboys Stadium is a long shot. The NFL has said it wants to play the big game in a city with historical importance — say Los Angeles, which hosted the first Super Bowl, or Miami, which has been the site for 10.</p>
<p>But Troy Aikman, who was instrumental in Super Bowl XLV planning here and is viewed by many as the likely replacement for Roger Staubach as the face of the next Super Bowl bid here, says don’t count us out.</p>
<p>To continue with this article, please click on the following link: <a title="http://www.dallasnews.com/business/columnists/cheryl-hall/20111231-what-we-learned-from-super-bowl-xlv.ece" href="http://www.dallasnews.com/business/columnists/cheryl-hall/20111231-what-we-learned-from-super-bowl-xlv.ece" target="_blank">http://www.dallasnews.com/business/columnists/cheryl-hall/20111231-what-we-learned-from-super-bowl-xlv.ece</a></p>
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		<title>Corporate Magic Helps Girl Scout Awards Event</title>
		<link>http://www.corporatemagicinc.com/blog/corporate-magic-helps-girl-scout-awards-event/</link>
		<comments>http://www.corporatemagicinc.com/blog/corporate-magic-helps-girl-scout-awards-event/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 04:08:33 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1242</guid>
		<description><![CDATA[DALLAS – With the 100th anniversary of the Girls Scouts of the USA just around the corner, the Northeast Texas chapter decided to kick off the &#8220;Year of the Girl&#8221; in style. To assist in honoring several individuals at its annual Real Girls Real Women Awards Luncheon, the organization brought in tennis champion Venus Williams ...]]></description>
			<content:encoded><![CDATA[<div id="attachment_1245" class="wp-caption alignright" style="width: 360px"><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/12/williams.jpg"><img class="size-full wp-image-1245" title="Venus Williams" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/12/williams.jpg" alt="" width="350" height="189" /></a>
<p class="wp-caption-text">Venus Williams addresses the Girl Scouts &quot;Year of the Girl&quot; event</p>
</div>
<p>DALLAS – With the 100th anniversary of the <strong><a title="Girl Scouts of the USA" href="http://www.girlscouts.org/" target="_blank">Girls Scouts of the USA</a></strong> just around the corner, the Northeast Texas chapter decided to kick off the &#8220;Year of the Girl&#8221; in style. To assist in honoring several individuals at its annual Real Girls Real Women Awards Luncheon, the organization brought in tennis champion <strong><a title="Venus Williams" href="http://www.venuswilliams.com/" target="_blank">Venus Williams</a></strong> to provide her inspiring words to the nearly 1,000 people in attendance.</p>
<p>Recognizing the unique opportunity presented by its Centennial observance, the Girl Scouts of Northeast Texas asked the messaging architects at <strong><a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a></strong> to take the event to the next level, cementing an indelible impression in the audience’s mind that the organization is vibrant, relevant and well-positioned for its next century of service to the girls and young women of America.</p>
<p>Dallas-based Corporate Magic was enlisted to craft the messaging elements around the event and to design, stage and manage the show’s flow. The company also designed the centerpieces made up of cookie boxes for each table. Corporate Magic donated its services, including all labor required for the event. Alford Media Services also donated the audio/visual equipment.</p>
<p>To continue reading this article, please click on the following link:</p>
<p><a title="http://www.plsn.com/news/21-news/8352-corporate-magic-helps-girl-scout-awards-event.html" href="http://www.plsn.com/news/21-news/8352-corporate-magic-helps-girl-scout-awards-event.html" target="_blank">http://www.plsn.com/news/21-news/8352-corporate-magic-helps-girl-scout-awards-event.html</a></p>
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		<title>Corporate Magic To Produce Dallas Cowboys Halftime Show On Thanksgiving</title>
		<link>http://www.corporatemagicinc.com/blog/corporate-magic-to-produce-dallas-cowboys-halftime-show-on-thanksgiving/</link>
		<comments>http://www.corporatemagicinc.com/blog/corporate-magic-to-produce-dallas-cowboys-halftime-show-on-thanksgiving/#comments</comments>
		<pubDate>Sun, 20 Nov 2011 16:33:23 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1230</guid>
		<description><![CDATA[DALLAS (November 23, 2011) – Ever since Charlotte Jones Anderson conceived the idea of dedicating the Dallas Cowboys&#8216; Thanksgiving Day halftime shows to the kickoff of the Salvation Army’s Red Kettle Campaign, she has insisted on staging a show worthy of the nation’s attention.  Fifteen years later, nothing has changed. Except this year, Anderson is ...]]></description>
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<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/12/Enrique_Iglesias_112411_300.jpg"><img class="alignright size-full wp-image-1248" title="Enrique_Iglesias_112411_300" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/12/Enrique_Iglesias_112411_300.jpg" alt="" width="300" height="200" /></a>DALLAS (November 23, 2011) – Ever since <strong>Charlotte Jones Anderson</strong> conceived the idea of dedicating the <strong><a title="Dallas Cowboys" href="http://www.dallascowboys.com" target="_blank">Dallas Cowboys</a></strong>&#8216; Thanksgiving Day halftime shows to the kickoff of the <a title="Salvation Army's" href="http://www.salvationarmyusa.org/" target="_blank">Salvation Army’s</a> Red Kettle Campaign, she has insisted on staging a show worthy of the nation’s attention.  Fifteen years later, nothing has changed. Except this year, Anderson is serving as the first female chairperson of the Salvation Army’s National Advisory Board.</p>
<p>Anderson, better known as the Executive Vice President Brand Management and President of Charities for the Dallas Cowboys Football Club, recruited <strong><a title="Enrique Iglesias" href="http://www.enriqueiglesias.com/" target="_blank">Enrique Iglesias</a></strong> as the featured performer for this year’s halftime show. And, as she has from the very beginning, Anderson has engaged the messaging architects at Corporate Magic to translate her grand vision into reality for one of the biggest television audiences of the year.</p>
<p>Dallas-based <strong><a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a></strong> has helped conceptualize, design, stage and produce the Thanksgiving Day shows for 15 years, working closely with Anderson and her team to ensure that every detail of the presentation goes off without a hitch.</p>
<p>“Charlotte is an incredibly creative individual who challenges us every year to create a spectacular event that not only entertains, but delivers an emphatic message about the importance of supporting the Salvation Army’s life-changing work across the country,” said <strong>Stephen Dahlem</strong>, Corporate Magic’s Senior Creative Director. “It’s an honor not only to work on such a magnificent stage, but to collaborate with an inspiring leader like Charlotte who truly understands the power of an extraordinary theatrical event.”</p>
<p>This year, Corporate Magic is coordinating with Iglesias’ team on the many lighting, staging and logistical details of the artist’s performance. Dahlem’s crew also helped design the set and produced the powerful videos that will lead into Iglesias’ show.</p>
<p>“Stephen and his incredible team at Corporate Magic have been an integral part of what we do during our Red Kettle Kickoff events from the start,” said Anderson. “We’re obviously pleased with their creativity and their attention to detail because we keep bringing them back year after year!”</p>
<p>Anderson was unanimously elected chairperson of the National Advisory Board at the Salvation Army’s annual meeting in September 2010. She is in the midst of serving a three-year term leading the efforts of the board for the nation’s largest faith-based social service charity.</p>
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		<title>GoVision, Corporate Magic Offer Fanfare To Store Opening</title>
		<link>http://www.corporatemagicinc.com/blog/govision-corporate-magic-offer-fanfare-to-store-opening/</link>
		<comments>http://www.corporatemagicinc.com/blog/govision-corporate-magic-offer-fanfare-to-store-opening/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 20:07:27 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1226</guid>
		<description><![CDATA[National retailer JCPenney recently held the grand opening of its new, state-of-the-art store in Dallas, and used 144 square feet of digital signage to help. JCPenney hired the messaging architects at Corporate Magic to plan and stage a festive ribbon-cutting ceremony on Sept. 30 that would capture the attention of the local media and shopping ...]]></description>
			<content:encoded><![CDATA[<p>National retailer <strong><a title="JCPenney" href="http://www.jcpenney.com" target="_blank">JCPenney</a></strong> recently held the grand opening of its new, state-of-the-art store in Dallas, and used 144 square feet of digital signage to help.</p>
<p>JCPenney hired the messaging architects at <a title="Corporate Magic" href="http://www.corporatemagicinc.com" target="_blank">Corporate Magic</a> to plan and stage a festive ribbon-cutting ceremony on Sept. 30 that would capture the attention of the local media and shopping public, while cementing a lasting impression of their newest location as an exciting retail destination in the area.</p>
<p>The centerpiece of the grand opening production was a 9-foot-by-16-foot &#8220;GoBig&#8221; LED unit provided by <a title="GoVision LP" href="http://www.jumbo.tv" target="_blank">GoVision LP</a>. The mobile video unit, which sported a custom JCPenney advertising wrap, was positioned in the middle of the stage throughout the program. For the finale, the unit drove away to reveal the new store in the background.</p>
<p>&#8220;You wouldn&#8217;t think a 40-foot truck could shield a massive retail store from view; but the way we positioned the audience and the staging, it worked like a charm,&#8221; said <strong>Jeff Kirk</strong>, general manager at Dallas-based Corporate Magic. &#8220;GoVision&#8217;s LED was a highlight of the program, and the dramatic effect created when the truck drove off was fantastic.&#8221;</p>
<p>GoVision then took its mobile LED on a six-day street tour of Dallas. The eye-catching GoBig unit played a fast-paced JCPenney-themed video loop as it drove around town and stopped at designated locations for promotional events, including flash mobs orchestrated by Corporate Magic, high school football games and the Texas State Fairgrounds.</p>
<p>&#8220;This was no ordinary ribbon-cutting ceremony,&#8221; said <strong>Chris Curtis</strong>, CEO of Argyle, Texas-based GoVision, in the announcement. &#8220;JCPenney pulled out all the stops.&#8221;</p>
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		<title>Emotional Experiences:  The Key To Customer Service</title>
		<link>http://www.corporatemagicinc.com/blog/emotional-experiences-the-key-to-customer-service/</link>
		<comments>http://www.corporatemagicinc.com/blog/emotional-experiences-the-key-to-customer-service/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 04:14:21 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1184</guid>
		<description><![CDATA[By: Jim Kirk, Owner and Chief Creative Officer If you are in business, then you deal with customer service at some level and at some time. Every company says they are concerned about how good their customer service is. But, look around you.  What do you really see?  Countless companies focused on adding endless features ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/Davis_0908.25_022-1.jpg"><img class="alignleft size-medium wp-image-1114" title="Jim Kirk Headshot" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/Davis_0908.25_022-1-231x300.jpg" alt="" width="231" height="300" /></a><em>By: Jim Kirk, Owner and Chief Creative Officer</em></p>
<p>If you are in business, then you deal with customer service at some level and at some time.</p>
<p>Every company says they are concerned about how good their customer service is.</p>
<p>But, look around you.  What do you really see?  Countless companies focused on adding endless features and giving rebates…with very little focus on personal touch.</p>
<p>It is interesting to note how customer service is often defined.  More often than not, we hear words such as “short delivery time”, “hot”, “knowledgeable sales people” and “location&#8221;.</p>
<p><em>Boring!</em></p>
<p>It doesn’t take a rocket scientist to figure out good customer service.  In fact, a rocket scientist probably couldn’t figure it out because they (like too many of us) would try to make it too difficult.   In reality, customer service is just common sense…easy.  It cuts to the core of human behavior.  And when it really happens well, the response by a customer is palatable…and generally expressed in rather basic terms.</p>
<p>A very sophisticated and talented friend of mine from the U.K., when experiencing something really wonderful, always shouts out, “now, THAT’s pee in your pants good!!”  You gotta’ hear it with a British accent to get the full-effect, but you get the idea.  She’s saying, it’s cool.  It’s neat.  Her emotions have been touched.</p>
<p>First of all.  Let’s change the term.  It is not “customer service”.  Service is what you do to your car.  It is the Customer <span style="text-decoration: underline;">EXPERIENCE</span>.</p>
<p>The customer experience encompasses everything you do.</p>
<p><strong>Jeff Herbert </strong>has had extensive experience with <strong><a title="Kraft" href="http://www.kraft.com" target="_blank">Kraft</a></strong>, <strong><a title="Campbell's" href="http://www.campbellsoup.com/default.aspx" target="_blank">Campbell&#8217;s</a></strong> and <strong><a title="Coca-Cola" href="http://www.cocacola.com" target="_blank">Coca-Cola</a></strong> as a marketing guru.  In assisting Jeff with a presentation, he said, “marketing is simply the business of doing business.  It is not just a division or part of the company.  It touches EVERY aspect of the company”.</p>
<p>He’s right.  And as everyone in the company realizes that they are part of marketing, they will realize that they are ALL a part of the “customer experience”.  This involves advertising, packaging, product &amp; service features, ease of use, reliability and (of course) customer care.</p>
<p>The leaders in each area of these areas needs to spend more time thinking about how their independent decisions shape the “customer experience”. Those who get this…who are redefining customer service to become a customer emotional experience…are pushing us waaaaay beyond simply saying, “can I help you?”.</p>
<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/the-customer-experience.jpg"><img class="alignright size-medium wp-image-1205" title="the customer experience" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/the-customer-experience-300x97.jpg" alt="" width="300" height="97" /></a>And guess what…they’re making lots of money.</p>
<p>We are into a whole new era regarding customer service.  Some more advanced-thinking people are saying that Customer Service is all about forming Relationships with customers.  They believe that if you form that relationship, you will WIN big.</p>
<p>But believing that you need to do something and actually achieving it are two, different things.  In truth, much data has been acquired by many companies regarding customer satisfaction.  The problem is that measuring Customer SAT does not tell anyone how to achieve it&#8230;how to form that all-important relationship.</p>
<p>In truth, the customer experience is a series of connected experiences which culminate into the customer’s ultimate feeling toward the company.  If you want to form a good relationship with that customer, clearly all of the good experiences must outweigh any that are bad.</p>
<p>But, simple cold, data-based experiences are not what customers are longing for.  If you want to form a true wonderful relationship with a customer, you need more.</p>
<p><strong>Question</strong>: “how do you form that relationship?”<br />
<strong>Answer</strong>:  “By creating an EMOTIONAL CONNECTION with your customers”</p>
<p>This is the way that relationships have always been formed.  The greater the relationship you want, the deeper the emotional connection needs to be.</p>
<p>They will not only keep coming to get your product or service, they will tell their friends and colleagues about you.  They will broadcast your name to everyone they know.  And, if necessary, they will fight for you.<br />
And while that has always been true (even though only a few have done it); there is now the added component which is having a dramatic effect on how we do customer service.</p>
<p>Social Interaction.</p>
<p>In the middle of the last century, there was a premium on social interaction.  Most people lived in small towns and knew everyone.  So, when they went to Bob’s Store, they already had a relationship with Bob, his wife Nelda, their two sons Harry and Frank…and the other three employees.</p>
<p>Chances are they all went to church together, went to school together, voted for the same candidates and gathered at the city square on Saturdays to listen to a marching band while they enjoyed the local “Ladies of Mayberry Ice Cream Social”.</p>
<p>The point is that companies didn’t have to worry about forming relationships with their customers…they already had the relationships with them.</p>
<p>But that is not the case today in our mobile society/global economy.  The people you want to form customer relationships with are either continents away or are racing by your store, at 50 mph, as they travel from work to their house.  Most likely, you have no natural relationships with these people. So, if you are going to form a relationship with them, you are going to have to make them.</p>
<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/the-most-important-thing.jpg"><img class="alignleft size-full wp-image-1206" title="the most important thing" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/the-most-important-thing.jpg" alt="" width="297" height="165" /></a>The good news is that, today, we are there is once again experiencing an increasing premium on social interaction.  In a competitive environment, creating an emotional connection through enlightened social interaction will not be as difficult as it would’ve been a few years ago; because, people are looking for it.</p>
<p>So, give it to them!</p>
<p>Right now, only a few companies are taking advantage of this phenomenon.  If you take advantage of this knowledge and act on it, you can use this towill differentiate yourself in a very positive way.<br />
As I write this, <strong><a title="JCPenney" href="http://www.jcpenney.com" target="_blank">JCPenney</a></strong> is experiencing a phenomenal turn-around.  This powerhouse brand had seen its stock go from well over $50 per share down to single digits.</p>
<p><strong><a title="Mike Ullman" href="http://people.forbes.com/profile/myron-e-mike-ullman/45889" target="_blank"></a>Mike Ullman</strong> took over the reins and began implementing a whole new way of thinking.  More importantly, he implemented a whole new way of FEELING about the brand, employees, customers…everything.  It is captured in the language they used at their branding campaign launch.  They said they wanted to put “LOVE back in the store”.  They want to create an intimate, emotional connection with shoppers.</p>
<p>LOVE?  Now, that doesn’t sound like a solid business proposition, does it?  Or does it!!</p>
<p>I spent 3 hours on a private plane with Mike as we raced across the eastern seaboard.  He was telling me about his vision and plans for JCPenney.  Over and over again, the term “EMOTIONAL CONNECTION” came up.  He knew a rising stock price was important.  He knew that public perception was important.  He knew that employee turnover was important.  He knew that cleanliness in the stores was important.  But, THE most important thing was “making an emotional connection with each customer”.</p>
<p>This staunch, experienced, highly-successful leader told me that “if we focus strongly on making this kind of a connection with each customer, all of the other issues will easily be resolved”.</p>
<p>As we flew, we talked about how the first meeting with all of the Store Managers was going to be critical.  They were the ones who would need to be motivated to go back to their stores and create a whole new environment in which every customer would feel appreciated and, yes, even LOVED!</p>
<p>How was this to be done?  By creating an emotional connection with the customers in the advertising, product selection, store design and employee-customer interaction…at every touch point.<br />
Products were to be selected based on what connected with potential customer “emotionally”.</p>
<p>Employees were to be selected based, not on their extensive experience, but rather, their attitude.  Who could connect emotionally with the customers?  Hire them.</p>
<p>Store Managers were encouraged to find more local community activities/charities which the store could be involved in.  Find the ones in which the community has an emotional attachment.</p>
<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/dont-think-about-what.jpg"><img class="alignright size-full wp-image-1201" title="don't think about what" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/dont-think-about-what.jpg" alt="" width="300" height="161" /></a>Don’t think about what you are saying.  Think about what your customers are hearing!</p>
<p>In other words.  Find out what to your customer get emotional about and connect with that. Everything was to be focused on how each area in the company could help make the JCPenney experience cool, exciting, uplifting, and fun!!</p>
<p>Emotion.  Emotion. Emotion.</p>
<p>Stock’s up.  It has risen from it’s once dismal single digit to well over $80.</p>
<p>Too many companies still define customer service solely in terms of two words…PRICE &amp; SPEED.<strong><br />
</strong></p>
<p>For many categories, such as the fast food industry, price and speed are the price of entry.</p>
<p>For others, such as a telephone company or U.S. Mail, price and speed are pretty much the product/service.</p>
<p>But the instances where price and speed are the only saleable factors are few.  Even in other instances where they appear to be the only selling points, the wise companies have realized the power of making it an “emotional equation”.</p>
<p>Take FedEx for example.  Now there is a company that you would think is solely built on price and speed.  But look at the advertising slogan they used to establish their business…</p>
<p>“When it absolutely, positively has to get there!”</p>
<p>What were they doing?  Was this about fast and cheap?  No way.  It was about your job, that new promotion, your monthly quota, your prestige, getting the new account or keeping the old one….I mean, just think about all the bad things that could happen to you if it doesn’t get there!!  Or, think about all the good things that will happen if it does!</p>
<p>It was about EMOTION.</p>
<p>It was like a beautiful hot-fudge sundae.  They put the bananas (speed) and ice cream (price) on the bottom…then they piled on the hot fudge (emotion) and served it up.  The bananas and ice cream are important; but, ooooh, baby, give me chocolate any day of the week and I’m buyin’!!</p>
<p>But, having worked in many varying categories, I now believe there are many companies that are defining their customer service in terms of price and speed who desperately need to reconsider this position.<br />
I say this for the following reasons: If you are one of them, beware.  You are admitting two things.</p>
<ol>
<li>If people will not pay much for your product, they don’t think very much of it.  Either because it is not very good or because there are a lot of other places where they can get it. If you and I really like a product or service…if it is valuable and special to us, we will spend whatever we have to…gladly…to get it.</li>
<li>If people don’t want to spend much time in your place, they don’t like it.  The experiences you and I enjoy, we want to last a long time.  The more we enjoy them, the longer we want them to last.</li>
</ol>
<p>Your goal should be to create something for which people will be willing to pay a premium; something they will drive half-way across town to enjoy for a long time.</p>
<p><a href="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/if-you-are-about-price.jpg"><img class="alignleft size-full wp-image-1202" title="if you are about price" src="http://www.corporatemagicinc.com/wp-content/uploads/2011/08/if-you-are-about-price.jpg" alt="" width="263" height="161" /></a>In addition…if you are all about price and speed, I bet your sales are fairly flat.  As are all of your competitors in your category, if they also define service by price and speed.</p>
<p>Now, you may be satisfied with this…holding your own.  But, you should be scared.  All it takes is for one of your competitors or somebody new to come into the category and turn the equation on it’s ear…turning it into an Emotional Experience…and you are dead.</p>
<p>If everybody is doing price and speed, the company that was “first to market” in the category is undoubtedly number one and will remain so.</p>
<p>Southwest Airlines is a prime example who, on the surface, features speed and price.  But that is not what you talk about when you discuss them.  You talk about their attitude, the emotion…the totally unique experience you have on one of their flights.  What do they do”  They add humor…one co-pilot, while welcoming the crowd, said  “our pilot’s name is Stevie Wonder and my name is Justin Case.”  Clever.</p>
<p>Nobody looks forward to driving to the airport, parking your car, standing in line through a metal detector and then flying for over an hour from Dallas to Houston, but SW Airlines actually makes it FUN.  And, guess who has been successful, making money quarter after quarter?  Hmmmmmmm, I wonder what that means!!</p>
<p>Recently, I was sitting in the Las Vegas terminal waiting for my American Airlines flight back to Dallas.  Suddenly, the pilot came walking through the terminal talking with people, shaking hands and telling us that we will be leaving in just a few minutes.</p>
<p>When we got on the plane, he welcomed everyone and then came up and down the aisle talking with us and, again, thanking us for flying with American.  As we were backing out and he came on the speaker system and joked with us.</p>
<p>I overheard the two guys across the aisle as one said, “he must’ve worked for Southwest.”  The other one then said, “I might actually keep flyin’ this airline”.  The lady next to me said, “that was great!”</p>
<p>Yes, the words Customer Service should be changed to CUSTOMER RELATIONSHIP.  If you only serve, you will always be relegated to the role of being a Servant…nothing more.  You form a relationship with another person (call them a customer if you want) and you have something much stronger.  By the way, you can form a relationship with another person very quickly if you use EMOTION.  It’s all a matter of attitude and focus.</p>
<p>So, what do I want you to get from thisyou learn from all of this?</p>
<p>Customer Service is not about price or fast or smile.</p>
<p>In fact, Customer Service is not about Service.</p>
<p>It is about creating a wonderful, new, emotional experiencethat your audience (call them customers, clients or consumers)looks forward to and thoroughly enjoys!Think of things that your target audience finds emotional and wrap your interaction around these emotional triggers.</p>
<p>By doing so, you will naturally form a relationship with these valued customers.</p>
<p>And when you really get serious about wanting to change your position in the market from “a follower” to “the leader”, change the price and speed equation into an Emotional Experience.</p>
<p>If you can’t find your way to do that’re too lazy to do that, then please tell me so I can sell my shares in your company.</p>
<p><span style="text-decoration: underline; color: #00a3dd;"><strong>Prescription:</strong></span><br />
[1]  When your customer interact with your company, would you describe this to be a highly emotional experience or just a transaction?  If the answer is “transaction”, slap yourself and go to prescriptive #2.</p>
<p>[2]  Imagine how this interaction could change to truly become an emotional experience…something customers would look forward to experiencing.</p>
<p>© 2011 Jim Kirk Productions</p>
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		<title>Corporate Magic Broadcast Demo</title>
		<link>http://www.corporatemagicinc.com/blog/corporate-magic-broadcast-demo/</link>
		<comments>http://www.corporatemagicinc.com/blog/corporate-magic-broadcast-demo/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 05:10:11 +0000</pubDate>
		<dc:creator>jnkirk1974</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.corporatemagicinc.com/?p=1151</guid>
		<description><![CDATA[The following is a sampling of some of our events that were carried on broadcast television. Seen in this video: • 2010 The Rose Parade (Pasadena, California) • 2010 Children&#8217;s Medical Center Holiday Parade (Dallas, Texas) • Various Dallas Cowboys Thanksgiving Day Halftime Shows (featuring Keith Urban, Kelly Clarkson, Jonas Brothers) • Oklahoma Centennial Celebration ...]]></description>
			<content:encoded><![CDATA[<div class='video_frame'><iframe class='youtube' style='height:390px;width:640px' src='http://www.youtube.com/embed/sD_hSy9iJIA?autohide=2&amp;controls=0&amp;disablekb=0&amp;fs=1&amp;hd=0&amp;loop=0&amp;rel=0&amp;showinfo=0&amp;showsearch=0&amp;wmode=transparent&amp;enablejsapi=0' width='640' height='390' frameborder='0'></iframe></div><p>The following is a sampling of some of our events that were carried on broadcast television.</p>
<p><span style="text-decoration: underline;"><strong>Seen in this video:</strong></span><br />
• 2010 <a title="The Rose Parade" href="http://www.tournamentofroses.com/the-rose-parade/the-parade" target="_blank">The Rose Parade</a> (Pasadena, California)<br />
• 2010 <a title="Children's Medical Center Holiday Parade" href="http://www.childrensmedicalcenterdallas.com/parade/get-involved/" target="_blank">Children&#8217;s Medical Center Holiday Parade</a> (Dallas, Texas)<br />
• Various <a title="Dallas Cowboys" href="http://www.dallascowboys.com" target="_blank">Dallas Cowboys</a> Thanksgiving Day Halftime Shows (featuring Keith Urban, Kelly Clarkson, Jonas Brothers)<br />
• Oklahoma Centennial Celebration (Vince Gill, Reba McEntire, Toby Keith, Carrie Underwood, Garth Brooks, Flaming Lips, Amy Grant, All American Rejects)<br />
• <a title="George W. Bush Library" href="http://www.georgewbushlibrary.gov/" target="_blank">George W. Bush Library</a> Groundbreaking<br />
• &#8220;<a title="An American Moment with James Earl Jones" href="http://www.imdb.com/title/tt1002786/" target="_blank">An American Moment with James Earl Jones</a>&#8220;<br />
• <a title="Boy Scouts 100-Year Anniversary Jamboree" href="http://scouting.org/100years/100years/Default.aspx" target="_blank">Boy Scouts 100-Year Anniversary Jamboree</a> (80,000 in attendance)</p>
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