CLIENT:
Rite Aid Drug Stores
Rite Aid Drug Stores
PROJECT:
National Store Leaders Meeting
ROLE:
Educate and motivate 4,000+ Store Managers and Pharmacists to “take control” of their stores by acting now.
CM CREATIVE SOLUTION:
The stage performance area contained two massive seamless 20’ x 120’ vertical swoops that doubled as video screens, a 25’ projectable surface ball, a center header screen, and a retractable center platform. The design premise represented the outside areas as the past and future, while the center focused on the present. The center area opened into a giant chasm. As the meeting progressed, the chasm gradually “filled in” with sliding platforms, perfectly exemplifying the action leaders must take now to reach the future.
The stage performance area contained two massive seamless 20’ x 120’ vertical swoops that doubled as video screens, a 25’ projectable surface ball, a center header screen, and a retractable center platform. The design premise represented the outside areas as the past and future, while the center focused on the present. The center area opened into a giant chasm. As the meeting progressed, the chasm gradually “filled in” with sliding platforms, perfectly exemplifying the action leaders must take now to reach the future.
Breakout seminars were designed to address client goals of:
- Increase seminar attendance
- Retain key points
- Inspire immediate action on these points upon returning to their stores.